Saudi giant Aujan eyes Indonesia, Thai markets

Aujan Industries' chairman Adel Aujan

Aujan Industries, the largest privately-owned soft drinks company in the Middle East, announced on Saturday that its sales will pass the $1bn mark in 2012.

The company said the growth would be driven by organic growth in core markets and expansion into new markets including Indonesia and Thailand.

Its total sales in 2011 reached close to $900m, it said in a statement.

The company said it witnessed strong growth across its three beverage brands, with a total exceeding 120 million cases sold during the year.

Sales of Rani, the Middle East's number one juice brand, increased by 22 percent year-on-year while Aujan's Vimto cordial passed the 30 million bottle mark for the first time, increasing by more than 20 percent in most markets.

The company's Barbican brand also witnessed strong growth, with sales increasing by 12 percent year-on-year.

Last year, the company shipped its products to Austria, Azerbaijan, Belgium, Italy, Slovenia and South Sudan for the first time as part of a continuing expansion plan.

In 2012, Aujan Industries is expected to enter markets in Indonesia and Thailand, the statement added.

The company is also focused on expanding its presence in other markets through its recently announced partnership with The Coca-Cola Company.

Kadir Gunduz, president & CEO, Aujan Industries, said: "Our products are now sold in over 70 countries around the world and we have ambitious plans to grow this figure further."

In response to increasing demand, Aujan Industries said it will expand capacity at its three existing facilities and will open two new factories in the next five years.

In December, Aujan Industries announced a binding agreement for The Coca-Cola Company to acquire approximately half of the equity in Aujan's existing beverage business, representing the largest-ever investment by a multinational firm in the Middle East's fast moving consumer goods sector.

Once closed, this $980 million transaction will provide Saudi Arabia-based Aujan Industries a platform to accelerate the international growth of the Aujan brands, including Rani and Barbican.

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