Trevor Hill interview: Audi in the Middle East


Trevor Hill has already overseen 50 per cent growth in Audi car sales in three international markets and now the South African has his eyes set on the Middle East.

Audi’s new managing director for the region is confident he can steer the company towards becoming the number-one premium car brand in the Gulf.

The goal is bullish but Hill’s and Audi’s recent records show it may just be possible.

Audi nearly doubled its global car sales in the past decade, well above the total car sector and despite the disastrous economic downturn.

It was the strongest and fastest growing premium brand in the world last year. Sales increased in every market except debt-ridden Europe, which still remained relatively steady at -0.1 percent.

Middle East and Africa sales expanded by a whopping 16.4 percent compared to 6 percent growth across the global car market.

“That’s very good indicators for us for continuous growth in 2013,” Hall says.

By comparison, Porsche Middle East increased its sales 15 percent during the year and BMW said it recorded a 13 percent increase in the region in the first half, while its full-year results were not yet public.

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